This kind of structure shows you exactly what you're paying for and gives a clear path to measurable wins. It also keeps us out of the trap of working reactively on whatever feels urgent that week.
A short call, read-only access to your analytics and Search Console, and an honest conversation about what you're hoping to change. If we don't think we're the right fit, we say so then — not three months in.
We crawl the site the way a search engine does, compare it against what is actually indexed, and read the history in your analytics and Search Console. In parallel we look at who is outranking you and what their pages do differently.
Everything found gets scored by impact and by the effort needed to ship it. Then we cut the list to five. Long backlogs feel thorough and get ignored; five things get done.
Titles, headings, internal links, indexation problems, duplicate or thin pages, crawl waste. We implement what we can access directly and write clear specifications for anything that needs your developers.
What gets written, what gets merged, which pages need authority, who owns each step and when it lands. You end month one with a roadmap and a baseline, not a list of observations.
Once the foundation is fixed, the work settles into a repeatable monthly cycle. Nothing dramatic — that's the point. Compounding beats sprinting in search.
Content, fixes and outreach move through the agreed queue each month.
Every change is logged, so a movement six months from now still has a traceable cause.
A short written read-out: what moved, our best explanation why, and next month's queue.
Every 90 days we test the strategy against the data and change direction where it's warranted.
Clarity. You learn what's broken, what it's costing you and in which order it gets fixed. Indexation problems can resolve within days of a fix.
Early movement, usually on pages that already sat just outside the positions that earn clicks. Impressions typically move before conversions do.
Where meaningful results normally appear. Search engines need this long to crawl the changes and reassess the site's authority — which is why we set the expectation upfront.
The engagements that work best have these in place. None of them are difficult, but missing one slows everything down.
Start with an audit. You will get a prioritised list of issues, an honest timeline and a plan you can follow with or without us.
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